Brand gurus and marketing geniuses have defined brand comprehensively, leaving little scope for ambiguity or confusion for a postulant like me. Everyone is a consumer, we buy articles from sources we consider authentic within the reach of our presence and also in the grasp of our financial means. Every interaction with the product or service…
Raw Wisdom
I admire, Narendra Modi, the politician, a lot more than Modi the PM or Modi the wannabe statesman. You can like him for who he is, the ideas he represents or hate him for the very reasons but you certainly can’t ignore his strong presence. With his bag of good, bad & ugly messages he…
Decluttering : WorkPlace of the future!
I have to admit this, I was tempted to begin this write up with dictionary definition of ‘modern workplace’, a cup of tea and a few biscuits later, I did overcome the juvenile urge. And decided to define it the way I understand it. There isn’t a scientific definition to tell the accurate comprehension from…
Modi Times!
Allow me to take you back to that press conference that late Atal ji had called in 2002 when he cancelled all his schedules to travel to an Indian state that was burning in communal violence, mindless killings tainted newspapers and television sets got a coat of deep red. In the court of the people,…
You need Omni-channel & More!
The relationship between a customer and a brand revolves around a multitude of interactions that happens between them in the course of their journey together. Customers expect to get all that they have signed up for and more without having to pay extra and the brands wish to make use of every possible opportunity to…
Glitter ≠ Gold!
All that glitters is not gold, this golden phrase applies to customer centricity just as much as it does to other things. If you were to look at one common publically pronounced feature between organization of all scales and statures: old and new age and also between successful, just hanging around and stark failures; you’ll…
Pulwama, Modi and 2019!
In the video that was uploaded minutes before the ghastly, horrendous, inhuman, & despicable act of targeting the convoy, the illiterate sinister idiot is found calling out to those who he thinks see faith and God like he does to unite in a war to put India in chains to punish and to kill those…
Outsourcing 2.0, the future!
It is impossible to attempt predicting the future without taking history into account; the posterior view of linear time. The history of outsourcing is intensely integrated into the history of the growth of the modern business enterprise, many believe that it rose in the second half of the 19th Century. Historians and economists in the…
Decide like Mahatma!
Defining a decision is easy, let’s take the task of putting what is a good decision in a frame and how are they made, shall we? What separates a good decision from a bad one? Is it the richness of the information that is considered while taking the call? Or the ability to see the…
Civility pays!
“Civility in the context of business is, first-world-feel-good bullshit”, is what I maintained, in the early part of my career, in the years when I was new to tasting success (promotion meant success to me back then, nothing more and nothing less. It doesn’t anymore though). As I bagged my first few elevations, I became…