A First Jain Sabha, and an Old Home Remembered
There are mornings that begin like any other, with the same familiar weight of habit, and yet end with a…
The Architecture of Desire: Understanding Consumer Preference in the Modern Age
In the theatre of commerce, where billions of transactions unfold daily across the globe, a profound question emerges: what invisible…
Behind the Curtain: How OurBus Bharat Came to Life!
There’s something profoundly humbling about starting from scratch. When you’re standing at zero, the possibilities seem endless, but so do…
From Ideas to Icons: The Evolution of Startups into Corporations
The transformation from a nimble startup to a corporate powerhouse is a complex journey shaped by visionary thinking, adaptability, and…
Customer support in the age of Generative AI
The world of customer support has undergone significant changes in the past few years. With the rise of digital first…
CX Transformation: A Perspective!
The future of customer experience has been sealed, or so many believe. The truth, however, lies somewhere in between what…
ToolKit: social media, customer support!
Let’s familiarise ourselves with key numbers on the internet usage, its penetration, and stats on social media users in our…
The building blocks of exceptional customer service!
Building blocks of building customer service from the seminal work – Outside -in paraphrased in my words! Service Strategy Best…
A framework to assist customer services thinking!
Creating product differentiation is vital to success but the question is, at what cost must it be done? A billion…
Framework for delivering exceptional customer experience!
Customer centricity gets spoken about a lot, don’t believe me? Tune in to any corporate briefing and you’d invariably find…