In the last article, I argued how the winds within the wings of traditional phone-based BPOs are being stolen by cheap, easy, and widely available automation alternatives. I also propounded that weakening prospects of the BPO industry do not necessarily mean a reduction in the overall scope of outsourcing as a business decision. There is…
Category: Business
Service Design for B2B customers.
We discussed the intricacies of B2C service design in the last essay, thank you indeed for receiving it so well – it was read 11K times in the last week, a number I am appeased with. I have been getting request emails since to address the same topic for the B2B (business to business) universe….
Service design for Indian consumers!
Plain sight is almost always anything but plain. “If you happen to be wearing red glasses then red flags do not appear RED!”, said a wise man, nearly a decade ago. (Trivia, find out who said it) The point of invoking this is to say that ‘knowing’ the way things are, is not a naturally…
Change, is not easy!
A large part of my professional career in corporate India has revolved around bringing about organisational change, different organisations gave it different titles, some fancier than the others, stacked initiatives differently within the organisational maze but the expectation has more or less remained unchanged in last 16 years – simply put, ‘make it better’. The…
Bets on the Future!
As of 20th June 2020, reported and recognised COVID19 figures by the GOI, are 4,11,773 infections, 13,281 fatalities. To put things in perspective, we’re adding on an average over 13K cases, every day, for past few days, we’re 3rd largest in daily caseload increase, 4th largest in the overall volume of cases in the world…
Method to the madness!
Prudential algebra, the Benjamin Franklin way of plotting ‘pros and cons’? Or the ancient Persian way of ‘deciding twice’: once when sober and once when drunk? Or ‘decision science’ is where you get your juice from, as the New Yorker points out that it is Barack H. Obama’s decision method – a research field at…
Action in curious times!
We’re in confusing times, making choices have never been more taxing, as a result, more often than not, we find ourselves attaching the cart before the horse. Humans have never quite known the future when I say this I discount the audacious claims that the astrologers make. We have, however, mastered the art of basing…
Co-existing with COVID19!
कारवाँ गुज़र गया, गुबार देखते रहे (Gopaldas, ’Neeraj’) Yes the Virus is here, yes it is highly contagious and yes it is deadly! So what do we do? Fight, Freeze, or Flee? I’m afraid to inform you ‘Fleeing’ is not an option. You gotta either confront the virus or hibernate into oblivion, perhaps…
Impediments to change
You won’t find very many disagreeing with the universality of the statement – “Change is the only constant and, yet, there is only a handful changing for real. How can a virtue which has such paramount acceptance have such abysmal application? Well, for starters, let’s just say, all of us have lied at some point…
Brand and Brand Builders
Brand gurus and marketing geniuses have defined brand comprehensively, leaving little scope for ambiguity or confusion for a postulant like me. Everyone is a consumer, we buy articles from sources we consider authentic within the reach of our presence and also in the grasp of our financial means. Every interaction with the product or service…