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The relationship between a customer and a brand revolves around a multitude of interactions that happens between them in the course of their journey together. Customers expect to get all that they have signed up for and more without having to pay extra and the brands wish to make use of every possible opportunity to…
All that glitters is not gold, this golden phrase applies to customer centricity just as much as it does to other things. If you were to look at one common publically pronounced feature between organization of all scales and statures: old and new age and also between successful, just hanging around and stark failures; you’ll…
It is impossible to attempt predicting the future without taking history into account; the posterior view of linear time. The history of outsourcing is intensely integrated into the history of the growth of the modern business enterprise, many believe that it rose in the second half of the 19th Century. Historians and economists in the…
Defining a decision is easy, let’s take the task of putting what is a good decision in a frame and how are they made, shall we? What separates a good decision from a bad one? Is it the richness of the information that is considered while taking the call? Or the ability to see the…
“Civility in the context of business is, first-world-feel-good bullshit”, is what I maintained, in the early part of my career, in the years when I was new to tasting success (promotion meant success to me back then, nothing more and nothing less. It doesn’t anymore though). As I bagged my first few elevations, I became…
Between customer experience, culture & transformation I’ve written 10 articles (will list and link them at the end of this one) in last two years alone: collective views on organizational set up has also emerged as most liked and read category of all my articles, a close 2nd being my thoughts on politics, history and…
‘Culture eats strategy for breakfast’ I’m borrowing this line from a legendary business writer, if you’ve read him too, you’d know he means it. Will reveal the name of the gentleman towards the end of the article. Not all business houses and leaders think as high of ‘culture’ or invest enough resources in setting it…
“Innovation: why and how”, is the title of the article that I wrote last year in the month of June ( I’ll link it at the end of this article for you to read), in which I expressed my views around building the blocks of innovation in an organization. A few months before that I…
Hi People, How have you been? Thanks for your time and suggestions on the last article .. I appreciate every minute that you spend on my blog and deeply care for the suggestions and recommendations that you make. Many of you have requested that I keep the customer experience series going. Your wish is my…
Agreement on the need to retain customer is easily arrived at, not too many views against this motion is voiced because it is no longer a closely guarded secret that mighty aren’t those who acquire customers at the rate hurricane destroys whatever comes in its way alone but also those who retain a great majority…
