Customer centricity gets spoken about a lot, don’t believe me? Tune in to any corporate briefing and you’d invariably find executives speak highly and passionately about customer focus, customer experience, and how they find ‘excellent service delivery’ to be central to their business strategy. Take a brief moment and do your own brief research first,…
Category: CX Automation. Customer service
CX- Automation, how recent is this phenomenon?
Contrary to popular perception, CX automation is not a recent phenomenon. In fact, consumer mass deployment of the discipline dates back at least two decades. Record scrutiny and archival research should clear the air on which industry: Telecom or Banking was the first, in the Indian market to go the automation route. Pieces of empirical…